Embedding the service standard at Christmas

To help our digital team get hands-on with the Government Service Standard, I designed a mock service for the fictional North Pole Service Regulator.

The parody service - “Find out if you’re naughty or nice" - lets children, parents, and carers self-assess to determine which side of the official list they’re on. The service is based on the type of self-assessments commonly used in regulation.

I presented it to our directorate, as if we were at an Alpha stage assessment:

  • The problem space

  • An interactive prototype, which uses boolean variables to track the yes/no answers provided. This enables the ‘check your answers’ page to accurately reflect the answers provided, as well as routing users to the right outcome (naughty or nice list).

  • Reflection time on the standards

  • A Q&A session aimed at achieving unanimous greens across the board

The session sparked great conversations about user needs, accessibility, and service design principles.

Try the prototype or view the accompanying presentation